Take a look at this picture. Do you find anything strange about it? What should strike you immediately is what the fuck No Age is doing sandwiched between some of the biggest names in Rap, R&B, and shitty Pop — Rianna, TI, and Maroon 5 respectively. What’s even more alarming is that this video got played on MTV…not MTV2…MTV. AND it was played in prime time on a new show hosted by that tool from Fall Out Boy, Pete Wentz. I’m not sure if you have been living under a rock, in the middle of Madagascar without cable, but MTV stopped playing videos outside of TRL and 3 am about 10 years ago. Now, out of nowhere, they drop this new show and decide to throw in a video from Subpop’s LA darlings, No Age. This isn’t a knock on No Age but these guys, while enjoying some deserved hype right now, are still small time indie rockers with a resume the size of Pete Wentz dick….small. So while the fact that MTV is teasing us with music videos again, even one from a Subterranean type band, what’d I’d really like to know is who is Subpop greasing to make this shit happen?
Although maybe Pete just likes No Age and did them a solid. That picture is still hilarious and props to Andy Bruntel, we love the guy. I guarantee you that’s the first time that guy has been played on MTV proper. Holler.
No Age - Eraser (Andy Bruntel)
As for the video, I never get tired of the ‘flour in the face’ bit.
Andy has turned in a playful piece that asks nothing of the viewer, only to sit back and enjoy. It has some nice steady-cam shots that build the intro, then transitions to a party/performance route for the actual 1 minute where the band is singing and playing. I also dig the stylized morph/transitions that Bruntel threw in to give the video a little flavor. Overall a good showing. Let’s see if it catches on!
I gotta say, I had the worst expectations about a video being made for this song, but damn, Bruntel really made that shit work. The effect usage was also top tier, as it was a perfect spice to an already proper shot, which only made it that much better and surreal, just like the song/music of No Age. I shall remember this come the end of the year.