So it’s finally April 7th. Pitchfork tv is a go. The world is changing already, I can feel it. I woke up this morning and felt different. Running a music video site, this whole PTV business is a little scary. It’s either going to shake things up a bit and increase interest in the format on the net, or actually make us inconsequential and force us into oblivion. Who knows. So anyway, the site is pretty nice. I like the scrolling background/info that changes while you are still watching your content, instead of everything changing you can continue to watch the video if you click on a link in the page. The quality looks good too, with a LOW and HIGH option for those of us with challenged internet connections. I’m waiting for them to release their mobile player because that’s definitely on the horizon, along with maybe an iPhone application too, that will allow me to watch streaming videos on the go. This is the future by the way. The internet is finally moving mobile. Give it a year or so and mobile internet traffic will be dominating.

So Pitchfork, welcome to video land. I know you have been fronting for awhile, but you’ve finally made it official. You have gone pro. Although hilariously, you seem to have left out an important part in your new venture. I’m not sure why the internet hates music video directors, but on my trip to your site this morning to peruse the competition, none of your videos told me anything about who made it. Come on, seriously? I guess you can just hide behind your Beta tag and add it later. Although I don’t understand how the Forkcast can mention the director but your site dedicated to ‘music videos’ has neglected to do so. Let the fun begin!