Despite this being a commercial, the song and video make an excellent duo so let’s all just pretend it’s a 60 second music video for the new hot Swede of the moment, Jose Gonzalez. He’s definitely been at war with Sondre Lerche in my Itunes playlist for favorite Swedish singer lately. The video is downright crazy, something out of a child’s imagination. I know everyone out there played with bouncy-balls at some point growing up, I’m just not sure to this extent. But let’s be honest with ourselves, who doesn’t like balls? So lets forget that this is a Sony TV commercial and just love the art for what it is. A great concept put to video with a great song along for the ride. Enjoy!
If you like the song it’s called Heartbeat and shows up on his album Veneer. It’s actually a cover and the original is done by fellow Swedes, The Knife. Get it in you!
Jose Gonzalez - Bravia
Directed by Nicolai Fuglsig
i love it…it’s beautiful.
I just realized that, with the exceptions of Glosoli and Soul Meets Body, all of our videos are posted waaaayy to early in the morning. Why don’t we sleep?
No time for sleep Moto videos need to be watched and posted. Bouncy balls. Simple, Brilliant. Damn the genius of it. Have you guys seen the city wide water balloon fight for the X-box commercial?
This makes me oh so happy!
Does anyone have a clue as to the ad agency who art directed this commercial…or the creatives who came up with this idea??
Sony “Balls” details:
Director was Nicolai Fuglsig, the agency was Fallon out of London, the creative was Juan Cabral.